The Study of O2O Business Model Development Strategy in SMEs
Xia Xing, Zhu Junxuan

Abstract
Under the new situation of economic development, structural adjustment and industrial upgrading has become an inevitable trend.The survival traditional advantages of SMEs (small and medium sized enterprises) gradually disappeared, facing the great challenge of development. How to use the new innovation mechanism of e-commerce model , to strengthen the vigor and impetus for enterprise development in the new economic environment and to reinforce the growing momentum of business are becoming more and more important. This paper will focus on the introduction of O2O model and its development strategy in SMEs, therefore to promote the application and development of electronic commerce.

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