Social Networking Sites – A Critical Analysis of Its Impact on Personal and Social Life
Dr. Biswajit Das, Jyoti Shankar Sahoo

Abstract
The growing popularity of social networking sites (SNS) among the Internet users demands an introspection of personal and social behavior of human beings. Today 1.5 billion people across the world have their profiles in social networking sites. Everything looks nice when you create a profile on social networking site, but how you feel when someone starts blackmailing using your personal data. Your boss threatens to fire you for posting comments on SNS. You feel compulsive to check your profile during work hours. SNS becomes a reason for anxiety and addiction. It starts affecting personal relationship with spouse and family members. Such sites make private life and public life of an individual a digital document. How SNS affecting our social behavior and relationships? Are we going towards a prosperous future or a darker world of SNS? This research study tries to explore all these negative impacts of SNS on its users.

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