Future Expected Directions in Halal Tourism: Trends, Challenges, and Opportunities
Salma El-Gohary, Eman El-Gohary

Abstract
Tourism has long been a significant and evolving component of the global industries and for many nations around the world. In recent decades, the growth of tourism, which has been segmented into various markets, has resulted in the creation of niche markets that are meticulously designed and tailored to meet the specific preferences and unique needs of distinct groups, including Halal tourism. Halal tourism is a specialised tourism product that has the potential to cater, one day, to the smallest niche markets, specifically the Muslim communities, and this area is worth exploring further. This study aims to forecast the future trends in halal tourism development, and its justification is also presented. In the hospitality and tourism industry, a good understanding of the future is seen as an essential consideration in formulating the strategic design of and introducing superior products and services to meet the needs and desires of global tourists. The paper also offers deep discussion of the various challenges and opportunities related to halal tourism.

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