What were the Effects during Covid-19 Pandemic, on Beauty Supply Importers in Relation to Products Sale in Cyprus
Mary Koumbari, Despo Iordanou, Xenia Michael, Eleni Charalambous

Abstract
This research aims to explore the effects Covid-19 had on Beauty Supply Importers in relation to product sale in Cyprus. Companies were suddenly faced with unprecedented situations and the respond time had to be immediate in order to survive. To fulfil the purpose of these research questionnaires were given to PSEEA twelve members (Cypriot Association of Beauty Supply Importers) and eleven members responded. Overall, all companies were facing financial issues and on the other hand, the import and sale prices of products was increasing. The companies were not satisfied with the financial support and measures taken by the Republic of Cyprus to deal with Covid-19, but despite all the difficulties no company was proceed with layoffs. Online platforms were a power tool and the only option through lockdowns that helped with online promotion and sales. The products with the greatest demand were face creams and mascara, leaving behind lipstick, blush, bronze and eye pencil.

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