International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Impact of the Creativity of the Organization on the Purchasing Decision of the Consumer
Ilyes Slimani, Abdelhakim Bensalem, Souad Douli

This study aimed to know the effect of the creativity of organization on the consumer’s purchasing decision in light of the intense competition, and the study found a relationship between the application of promotion strategies, advertising strategies from the marketing mix and the mental image that the consumer forms about the organization and its products and thus its good position in the market, multiplied The institution’s creative strategies of all kinds, from advertising and advertising used in it to all heavy media, such as television, radio, billboards, and many others, Attempting to capture the consumer's interest and transforming it itself into a way to attract its surroundings.

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