Factors Influencing on Consumers’ Online Shopping Behaviors in Vietnam and Taiwan
Yi Hsu, HuuKhanh Le

Abstract
This study aims on analyzing which factors influencing on consumers’ online shopping behaviors in Vietnam and Taiwan. This study will delve into factors influencing consumers’ online shopping behaviors in Vietnam and Taiwan, containing Financial Risk, Product Risk, Convenience Risk, Delivery Risk, Return Policy, Telecommunication Infrastructure, Consumers’ Attitude, and Consumers’ Purchasing Intention. The study surveyed 436 consumers in two countries, Taiwan and Vietnam, with detailed questionnaires in three languages: English, Chinese, and Vietnamese. In addition, statistic software such as STASTISTICA 10 and LISREL8.8were used to support the research to test hypotheses and establish the structural model. The results showed that the negative factors affecting shopping intent were no longer critical and gradually improved by online shopping companies. The great elements have maintained by online shopping website, influence positively on purchasing intention. Based on the data analyzed, this paper showed Telecommunication Infrastructure and Attitude positively influence on consumers’ online shopping behaviors in Vietnam and Taiwan while Financial Risk, Product Risk, Convenience Risk, Non – Delivery Risk and Return Policy have insignificant influence on online shopping behaviors of customers.

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