How the Firm can Build Customers' Loyalty to Its Website
Mohamed Ali Barakat Ali

Abstract
This study aims to explain how customer loyalty to a firm's website can be formed. The designed questionnaire was distributed to 600 e-buyers in Egypt. The collected data from 490 valid questionnaires were analyzed using spss.16 and amos.18. The results indicated that e-service quality dimensions are website information, website reliability, website ease of use, and website security. The results revealed that there is a significant and positive relationship between perceived e-service quality dimensions and e- customer satisfaction, there is a significant and positive relationship between e- customer satisfaction and e-customer loyalty and there is a significant and positive relationship between perceived ease of use of the website and e-customer loyalty.

Full Text: PDF