International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Demographic Factors Associated with Attitude of Youth Towards Agripreneurship
Mr. Mpheteli J. Malunga, Mr. Bukenya M. Patrick, Dr. Regina M. Thetsane, Dr. Motšelisi C. Mokhethi

Agricultural entrepreneurship especially among youth is essential for employment creation. Entrepreneurial attitude is identified asa key driver to agricultural entrepreneurship and it seems to be associated with demographic factors. Research results on demographic factors still require further research which necessarily add more insight to the area of study. Hence the present study is aimed at evaluating the entrepreneurial attitude of youth in Lesotho and demographic factors that could have an influence on such attitude. A quota convenience sampling technique was used to select a sample from the National University of Lesotho final year undergraduates which resulted in attaining 78.8 percent response rate. A structured questionnaire was used for data collectionwhile descriptive statistics was used for data analysis. The results demonstrated that the majority of youth exhibited a negative attitude towards agricultural entrepreneurship therebysignifying the need for interventions that would ignite positive attitude to motivate agriculturalentrepreneurial activity in the country.All demographic factors with the exception ofone werefound to be significant predictors of entrepreneurial attitudeinherently useful in segmenting youth market if entrepreneurial interventions are implemented.

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