Corporate Social Responsibility and Patronage Nexus: the Case of Three Selected Mobile Communication Networks in Ghana.
Alexander Brobbey, Kwame Ameyaw Domfeh

Abstract
Purpose: The purpose of this study is basically to examine the nexus between patronage of telecommunication network services and Corporate Social Responsibility activities executed by the three mobile telecommunication network providers with the highest subscribers in Ghana. Findings: The study reveals that there is no relationship between the patronage of mobile communication network services and Corporate Social Responsibility activities executed by the three leading mobile telecommunication service providers in Ghana. Patronage is purely premised on quality voice call service, wide network coverage, promotion packages, and fast and affordable internet services inter alia. Conclusion; it is suggested that the government should encourage the public to patronize the services and products of corporate bodies who initiate Corporate Social Responsibility projects in the societies so that those corporate bodies would be encouraged to engage in more social activities and projects to support the Government.

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