The social Media Discourse Presidential Candidates: A Case Study of the 2018 Election in Cyprus
Professor Kostas Gouliamos, Adjunct Professor Thodoros Roussopoulos, Dr. Nasios Orinos, Athanasios Maimaris

Abstract
Social Media is at the heart of all global communication intercourse. Moreover, they generate a novel political participation among voting population, particularly in the realm of young generation. This participation makes also western societies` citizens consider their input as an essential segment of the (post) modern democratic process. In light of this, the current American and French presidential campaigns have been adjusted to the ever-changing social media apparatus to address the diversifying voting population. The use of social media seems to be in an early stage in Cyprus, but still, during the 2018 Cyprus presidential elections along with traditional media, social media were part of the candidates’ main communication strategy.

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