Interpreting Entrepreneurial Motives and Behavior Using the Tri-Anthropo-Type Paschalidis Business Model
Paschalidis George

Abstract
The aim of this study is to correlate literature’s motives for entrepreneurship with the principles of the Tri- Anthropo-Type Paschalidis Business Model, clarifying their relationship and explore the Model’s contribution to interpreting entrepreneurial motives and behavior. The main question is: what really motivates people to establish and effectively operate an enterprise and how this procedure is interpreted using the Tri-Anthropo-Type Paschalidis Model. Findings showed that the Model effectively explains the entrepreneurial motives, the personality characteristics and the entrepreneurial behavior of entrepreneurs. Furthermore, it shapes the business culture and transforms the company into a pleasant and productive environment. The main conclusion is that the Tri-Anthropo-Type Paschalidis Model is an invaluable tool for entrepreneurs and CEOs as it opens the path to self-knowledge and personal development and enables them to identify the reasons behind their business behavior and motivation, while shaping a new company culture in terms of behavior and operation.

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