International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Impact of Personal Skills on the Marketing Performance of the Insurance Companies- Jordan
Khaled Attalla Al-Tarawneh

The study aimed to identify the impact of personal skills on the marketing performance of the insurance companies in Jordan. The study used the descriptive analytical methodology. It also used the questionnaire set in line with the study objectives and hypotheses. The study population was composed of marketing managers, assistant marketing managers and PR managers of the insurance companies. A simple random sample of (85) respondents was selected; (85) questionnaires distributed and (80) taken back. No. (9) Questionnaires were ruled out for incompletion. Thus, the recovery rate accounted for (83.5%). The study illustrated that the interpersonal skills collectively or individually affected the marketing performance of the insurance companies. The time management skill had the greatest influence. The study had come up with a set of recommendations.

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