The Training of Social Entrepreneurs A Quasi-Experimental Study with College Students in a City of Central Mexico
Nava-Rogel, Rosa María; Cernas-Ortiz, Daniel Arturo; Alonso-Espinoza, María del Rosario

Abstract
Social entrepreneurs are people who have the vision to transform their environment out of a creative idea. The objective of this study was to demonstrate how some creative methods of education based on example demonstrations and achievements of social entrepreneurs could have a significant influence on college students´ intention to become an entrepreneur. A quasi-experimental study was conducted on 105 computer management students in a public university located in central Mexico. In general, all the participant students (control and experimental group participants) knew their capabilities and assumed the risks that they may encounter in any economic venture. However, only the individuals who underwent the experimental treatment showed a higher social motivation to become entrepreneurs for the good of others. This suggests that the development of creative educational tools that raise awareness about the environment (as well as ideas about what to do about it) is an effective way to encourage students to become social entrepreneurs.

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