International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Development Strategy of Small Scale Industries Crackers Sanjai to Increase Income and Employment Opportunities in Bukittinggi, Indonesia
Sri Ulfa Sentosa, Ariusni, Mike Triani

The development of the small-scale industry in the development of an area is very important, mainly about employment opportunities and income for the community. Small-scale industry development strategy crackers Sanjai in Bukittinggi can be determined by analyzing the data of internal and external factors. 1). Samples were collected 60 people and 8 policymakers, 2). Data were analyzed using SWOT analysis and combined with the analysis of the Analytic Hierarchy Process (AHP). The study found that there are four strategies used for the development of small scale industries crackers Sanjai, namely, 1. Promotion and development of institutional (business groups and cooperatives); 2. determination brands; 3. Strategy competition with low cost and product development; 4. market orientation strategies to improve financial access. Based on the analysis of strategic priorities showed that the first priority is the strategy 1, followed by strategy 2, 3 and 4.

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