International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Relationships between International Tourists’ Travel Characteristics, Their Sources of Information, and Their Level of Satisfaction Based On Socio-Demographics, In Luang Prabang Province, Lao PDR
Thongmala Phosikham, Anoulom Vilayphone, Somvang Phimavong, Sengdeuane Wayakone

The main purpose of this paper is to analyze the associations between socio-demographic characteristics of international tourists and their travel characteristics, the sources of information which they use and to examine whether there are differences between international tourists' satisfaction levels based on their sociodemographics in Luang Prabang province, Northern Lao PDR. The data collection was undertaken by using a self-administered questionnaire survey, with a total of 400 respondents. The findings indicated that international tourists’ socio-demographic characteristics do influence their travel characteristics; the sources of information more often used by tourists were also ranked as the most important sources; and there are statistically significant differences between tourist satisfaction levels based on their socio-demographic characteristics. The research outcomes are useful for decision makers to develop more effective strategies for sustainable development of tourism in Luang Prabang.

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