Success Factors for Small Businesses in Guanajuato, Mexico
Judith Banda Guzmán, Robert N. Lussier

Abstract
The purpose of this research was to analyze the success versus failure variables in Guanajuato State, Mexico using the Lussier model with a sample of 303 small businesses (199 successful, and 104 failed) using personal interviews. Logistic regression analysis supported three variables. A small business that uses (1) professional advice (2) can successfully attract and retain employees, and (3) with partners has a greater chance of success. The overall classification accuracy rate was 66.3%.Results support the model’s validity in Mexico reinforcing its global validity and moving toward a theory.Implications for research and small business owners is discussed.

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