Behavioral Factors Affecting Real Estate Purchasing
Tawfik Salah Al-Nahdi, Omar Hassan Ghazzawi, Abu Hassan Abu Bakar

Abstract
Globally, factors affecting the real estate market are of enormous importance. This study will investigate the factors influencing Saudi inhabitants to purchase real estate. The study examine the effect of Attitude, Location, Living Space, Public Service, Reference groups namely (Friends Influence, and other Reference Group) on the intention to purchase real estate. A total of 300 questionnaires were distributed to respondents in Jeddah. Based on 220 questionnaires collected, the results show that Attitude had a positive effect on the intention to purchase real estate, while the Location, Living Space, Public Service, and Reference groups namely (Friends Influence, and other Reference Group) had no effect on the relationship between independents and the customers' intention to purchase real estate among Saudis.

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