Marketing Develops New Concepts or repeats Itself: An Appraisal of Akhism Philosophy
Yrd. Doç. Dr.Tufan ÖZSOY

Abstract
Developing production and communication technologies, logistics facilities and global relations, prepared a ground for positive and social sciences for the emergence of new theories and concepts. All components of social life was affected by these changes partially or entirely. Especially changes in consumer attitudes and behavior generated new approaches in the field of marketing. Well, are those really original approaches and concepts or marketing repeating itself around similar concepts? At this point, reviewing and benchmarking of marketing related issues belong to different periods and cultures with today’s marketing environment and concepts will be beneficial. In this study, Akhism approach of which origins date back to 13 th century and based on The Seljuk and The Ottoman cultures was examined. Marketing related practices of the Akhism organization has been investigated and compared with the actual marketing applications and approaches.

Full Text: PDF