Customers’ Bank Selection, Awareness and Satisfaction in Islamic Banking: Evidence from Turkey
H. Şaduman Okumuş

Abstract
Since their inception in the mid-1980s, Islamic banks (IBs) or Participation Banks (PBs) have not yet become one of the primary aspects of the Turkish financial system, reaching only a market share of five percent in the Turkish financial system. This research aims to examine the development of the Islamic banking sector in Turkey, considering the internal dynamics of the sector such as customers’ bank selection criteria, awareness and satisfaction towards Islamic banking products.To be able to achieve this aim, two data sets from the years of 2004 and 2009 in a longitudinal manner were to be used, and statistically analysed, so as to give some meaning to the sources of the observed change with the objective of analysing the changing nature of behaviour and the attitudes towards Islamic banking in Turkey.

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