International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Impact of Social Networks on Consumers’ Behaviors
Dr. Helal Alsubagh

The Internet is part of the day-to-day life of the vast majority of the world population, and within this environment, a new form of communication has gained prominence in recent years: social networking sites. It is one of the most effective and significant business development tools in the 21st century because of its ability to connect individuals with others. The main objective of this research was to obtain insight into the impact of social networking on consumer behavior. This research was organized in five chapters and revealed the overall influence of social networking on consumer behavior while recommending ways to further enhance the topic under consideration. Increasingly, consumers are looking at websites, as well as the habits and behaviors of peers before making a decision on a purchase or in selecting a type of entertainment. Social networking breaks down barriers between individuals and builds communities. The methodology adopted in this study was quantitative in order to collect vast data related to the research topic. This methodology also facilitated in collecting numeric data. Survey respondents were males and females who were18 years old and older. The study was to analyze the influence and effect of online social networks sites such as Facebook on the customer’s behavior. Internet has proven to be a lucrative communication channel linking the customers and the organizations. As results, for marketers had emerged as a splendid network or channel to interact with consumers through social media tools.

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