Conceptualizing the Decision Making Process of International Students in Higher Education
Melissa W. Migin, Mohammad Falahat, Ali Khatibi

Abstract
Due to the intensification of globalization, crossing borders has become easier for all people in all walks of life. It is predicted that the number of international students will reach a total of 7.2 million by the year 2025 (Knight, 2005). This has made the competition to attract international students among hosting countries more intense as years go by. This study aims to identify the influential factors of international students in choosing private institutions in Malaysia for undergraduate. Therefore, there is a need to develop a model to explain international students’ choice and decision-making process that is built on existing choice model and theory on factors that influence the students’ choice at the undergraduate level. This study builds its foundation on previous choice model, more specifically from Hossler and Gallagher (1987) research that was previously used to discuss college and university choice among tertiary students.

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