International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in Jordan
Shadi Altarifi, Sulieman Ibraheem Shelash Al-Hawary, Maha Emad Eldeen Al Sakkal

This study aims to examine electronic shopping determinants and their impact on consumer purchasing decision, and has addressed the three dimensions of the determinants of electronic shopping: the determinants of marketing and cultural determinants and determinants of marketing. The study population consists of online shoppers, which were randomly selected in the malls of Amman ( capital of Jordan), (500) questionnaires Were distributed , only (394) were subjected to statistical analysis, where the researcher used the statistical program (spss) to test hypotheses and answer the questions of the study. Researchers concluded that the determinants of marketing have insignificant influence the consumer purchasing decision, while cultural and technological determinants had significant influence on consumer buying decision. the researchers recommend protection strategies in the adoption of preventive ebusiness networks, which are made through the Internet and an intensive awareness programs aimed to show the advantages shopping services via the Internet.

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