Factors affecting Effective Strategy Implementation in a Service Industry: A Study of Electricity Distribution Companies in the Sultanate of Oman
Dr. James Rajasekar

Abstract
Successful strategy implementation is a key for any organization’s survival. Many organizations could not sustain their competitive advantages, despite having a robust strategy formulation process, because they lack the processes in implementing the strategies. Considering the higher failure rates in implementation of strategies, more attention should be given by executives to implementing the strategy. Several reasons are frequently offered for the failure of implementing strategy. While this field of research attracted significant research interests and subsequently added quality theories and models in the western world, this topic has not attracted much attention in the Middle East region. Hence, this study investigated the strategy implementation processes followed in a service industry in the Sultanate of Oman. The study proposed seven factors that affect implementation strategy. The results demonstrate that leadership is by far the most important factor influencing successful implementation strategy in the service sector.

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