Electronic Ticketing in Airline Industries among Malaysians: the Determinants
Tee Poh Kiong, Behrooz Gharleghi, Benjamin Chan Yin-Fah, Lim Mei Kei

Abstract
The purpose of this study is to investigate the determinants of the usage of online ticketing within airline industry among consumers in Malaysia. Data for this study was collected through self-administered questionnaire and distributed through convenient sampling method. A total of 200 completed and usable questionnaires have been collected. Pearson Correlation analysis and ANOVA table were tested to determine the interrelation of different variables in electronic ticketing usage. Findings of this study are limited by the number of respondents, area and location of the study, and absence of other methods to obtain results other than secondary research and questionnaire. Empirical results show that there is a significant correlation between payment method, corporate image, security, and web design with usage of electronic ticketing. This study is important to the marketers to understand the online ticketing usage in airline industry. Marketers could also make improvement and strengthen the marketing strategy based on selected variable to be more competitive.

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