The Importance of Infection in Health Service Marketing and the Health Service Users’ Evaluation of Hygiene Conditions in Private Hospitals
Asst. Prof. Aykut Ekiyor

Abstract
In the scope of this study, the importance of infection and the hygiene that causes infections in health enterprise marketing has been discussed in detail. Infection with regard to human health in health enterprises and hygiene in preventing infection are important concepts. Hygiene in hospitals is the primary factor the service recipients urge on. Encountering hospital infections in hospitals frequently makes hygiene come into importance day by day. In this study, 5 private hospitals in Ankara were investigated comparatively for hygiene in examination and patient rooms, surgery, doctors, nurses, auxiliary staff, food services, inside hospital, outside hospital, examination and patient beds, laboratories, examination equipments, bathrooms and toilets, emergency and examination rooms, patient locker rooms, anterooms and rest rooms inside the hospital, anterooms and rest rooms outside the hospital, cafeteria and canteens and the differences and similarities were revealed. The evaluation results will be presented visually to guide the hospital marketing managers.

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