Research on Business Model Innovation of E-Commerce Era
Yaqi Guo, HU Jun

Abstract
E-commerce is a new business model in the world; it has triggered a major change in the mode of production of the whole world. With the rapid development of enterprise information technology and Internet technology, e-commerce has become a key means of modern enterprise competition. Faced with increasingly severe limit of resource and increasingly prosperous environment of e-commerce, a variety of business model innovation which spawned out by E-commerce has become a hot market competition. Currently the idea of SMEs to reduce costs and improve efficiency awareness through business model innovation increased significantly. Entrepreneurs are the main promoters of e-commerce and business model innovation, the government's encouragement and support are the political guarantees of e-commerce and business model innovation. E-commerce and business model innovation are important for enterprise development and promoting economic restructuring and upgrading. Based on this, the paper analyzes the impact of e-commerce environment for enterprise traditional business model .The economic basis of business model innovation, the dynamic mechanism and the thought of business model innovation.

Full Text: PDF