International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Adapting the Cruise Products to Chinese Markets
Li Mei Xuan

The cruise industry is growing internationally at an unprecedented rate and has now extended to Asia and Chinese. China now represents a new and emerging market, as the cruise tourism in United Stated and Europe is almost saturated. The objective of this paper is to analyze the current condition of Chinese cruise market, and the different practices between the westerners and the easterners when they taking cruise ships. Then according to different preferrences, suggestions are given to further flourish of cruise tourism in china.

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