International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Values of the Corporate Culture Research- to P & Gas an Example
Jia Yunting

The enterprise culture is the enterprise in the pursuit of success of highly basic belief and pursuing the goal, is the core of enterprise culture, for the staff of the daily behavior standards provides directional premise, is a business enterprise to produce lasting centripetal force and cohesive spirit source, is the soul of enterprise, is the business ethics thought foundation. The value of the corporate culture is the group value of managers and employees. It determines and affects the meaning and purpose of the enterprise existence, is the enterprise rules and regulations of the value and role of evaluation criterion for the survival and development of enterprises, provides the basic direction and the guide to action. P &G 's success is largely due to the development of a more mature enterprise culture, outstanding corporate culture of enterprise development can bring the most strong, long-lasting core activity. Based on P & G 's core values of corporate culture interpretation and the spirit of enterprise culture layer elements such as refined analysis of the situation, to build and enrich corporate culture core value system to provide a reference model, for China's enterprise culture construction and management to provide some reference and enlightenment, at the same time company's core value system and the actual situation of the enterprise business activities, external environment and enterprise development together and into business process, system, resource capability and faces the market, thus to play a real enterprise culture recessive management function.

Full Text: PDF