An Integrated Structural Equation Model Approach to Asses Export Performance in Thai Rubber Export Industry
Punninon Sirisuwat, Teerasak Jindabot

Abstract
Export performance in the industry is the top goal of business operation which concern about export advantage, international experience, readiness of resource, global competitive force, export marketing strategies, and the relationship between buyers and sellers. This study collected data from 218 entrepreneurs who have involved in Thai rubber export industry. The results will benefit entrepreneurs to determine the ability to compete in the future and to realize causal factors that affect export performance in order to develop its ability to compete in the global market and also to assist other industries that share similar features to adapt to become the potential global firms in the industry. However, the study found significant results that export advantage, international experience, readiness of resource, global competitive force, export marketing strategies, and the relationship between buyers and sellers are cause-related with export performance.

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