Research on Personalized Customer Service Internet Financial Background
Fengzhi Liu, Zhong Wu, Mingyan Wang

Abstract
With the continuous development of Internet technology, the network has been merged into the financial sector. The Internet has become the hottest financial topics. In this new financial mode, customer resources increasingly become fierce competition.Combined with the Internet in the financial sector practices to user needs as the starting point, raised by customers hierarchical database statistics, data mining, interactive and user feedback, social media and other ways to provide personalized services to meet customer needs, continuously improve quality of service, and thus enhance the competitiveness of enterprises.

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