Business Endeavours in Savoury Snack Industry: Old Chang Kee
Kumaran Rajaram

Abstract
This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes As A Result. However, There Are Possible Upcoming Challenges Such As Competitive Demands From Rivals, Continuing Changing Customer Tastes And Lifestyle Changes Along With Other Issues That Ock Has To Contemplate In Order To Respond To Them To Sustain Its Market Share, Respond To Competitive Threats And Cope With The Growth Demand Progressing Ahead In The Near Future.

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