An Empirical Analysis of a Book’s Price/Ranking Relationship on Amazon.com
Emmett Dulaney
Abstract
This study examines the relationship between the ranking of a book and its price, the price of the substitutes, the
number of reviews, stars, and the number of “likes” associated with it on Amazon. Linear regression was
employed over a one month time period for a backlist technology book on A+ certification where the observed
price changed forty-two times. Eleven other books on the same topic were also observed, and statistical
significance was found for the price of the title, but not for the other variables tracked. The findings identify the
relationship price has on the ranking of an older title with many substitutes on Amazon.
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