Integrate Customer Centricity into Event Management: A Special Children Event Study
Lu Miao

Abstract
Purpose- The aim of this paper is to contribute some inspirations to the concept of customer centricity referring to event management, to see how customer-focused structure and climate in general business organization can be applied to event context and to test if there are subtle differences between, so that event managers can enhance their practice. Approach- The author undertakes this objectives by means of conducting a case study, using an event for special children as an example and manipulating deductive reasoning to analyze the case after bibliography review. Findings- The relationship between customers and volunteers is an important part of the success of event experience. Since volunteers play roles both as service providers and audiences in majority events, volunteers managing can be a critically significant step to achieve customer centricity in event.

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