The Role of Communicative Concepts in Shaping Communication Messages in Firdausi’s Shahnama
Khadijeh Tatari, Ali Delavar

Abstract
Shahnama is a symbol and a complete pattern of human communication. By creation of this great work of history, Firdausi has always kept alive the identity of Iran and has demonstrated all humanity and spirit of heroic epic of Iran. Thus, the existence of this glorious history is sufficient for each Iranian. Shahnama is a communication message in the form of a book and media for cultural development in Iran. This research is interdisciplinary, drawing connections between Persian literature and communication sciences as a new field of studies in communications, which has studied communicative concepts and theories in Shahnama. The study analyzes the role of concepts in the formation of communication messages in Firdausi’s Shahnama. The research method is qualitative content analysis and quantitative content analysis as well as study of documents. The study sample included 11 main stories of Shahnama which were 14,787 verses and were analyzed on both levels of qualitative and quantitative analysis. The concepts in Shahnama are categorized in four general categories of human concepts, spatial concepts, animal concepts and symbolic concepts which are studied and analyzed through qualitative and quantitative analysis using SPSS software.

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