The Economics of Entertainment: Succeeding at the State Level
Glenda Cantrell Williams, Daniel Wheatcroft
Abstract
Runaway production is the Hollywood term for films and television shows that are filmed outside Los Angeles.
Once the entertainment capital of the world, Hollywood is facing stiff competition for production from other
countries and states in the form of film incentives: tax credits or cash rebates for selecting a specific state,
country, or locale to shoot a television show or film. This paper will examine the current state of film incentives
in the United States, specifically presenting a case study of three states that have emerged as leaders and
evaluating their strategic moves that impacted the entire process.
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