Study of Shanghai Cruise Tourism Product Development Strategy Based on the Balance of Supply and Demand
Erbing -Cai, Jianyong -Shi

Abstract
Firstly, three international cruise company (Royal Caribbean, Costa and Star) launched in Shanghai as the starting port of the cruise tourism products was studied, and from the ship itself, route and shore destination, summed up the characteristics of products. Secondly, according to the results of research and interviews from the cruise attractive factors, routes perception, travel together, time, cost, look forward the destination and formalities complexity point of demand for the product characteristics were analyzed. Finally, according to these characteristics, based on the supply and demand balance perspective, analysis of the development strategy of cruise tourism market in Shanghai from the three aspects of construction, the cruise liner, ontology shore destination etc.

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