An Examine Proposed Factors Affecting Customer Loyalty toward the Financial Services of Jordanian Commercial Banks: Empirical Study
Dr. Younes A. A. Megdadi, Jaber R. A. Aljaber, Eng. Khaled Sh. Alajmi

Abstract
This study aim to examine proposed factors affecting customer loyalty toward the financial services of Jordanian commercial banks. a proposed model designed to analyze the relationship among different factors for the customer loyalty. A random sample of 1000 customers of Jordanian commercial banks were participated to answers the designed questionnaire, the analysis and the relations among the factors are explained. Perceived quality and expectations, willingness and trust, bank changes and switching cost, and bank commitment are the factors which affect the customer loyalty of the customers. These factors also affect each other as well. The SPSS software is used to analyze the data gathered from the respondents.

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