The Effect of Social and Demographic Factors on Life Insurance Demand in Croatia
MARIJANA CURAK, IVANA DŽAJA, IVANA DŽAJA

Abstract
According to the theoretical and empirical literature, life insurance demand is influenced by various economic, institutional, social, and demographic factors. The aim of this paper is to analyze social and demographic determinants of life insurance consumption in Croatia. The empirical research is based on the survey data collected on the sample of 95 respondents. The research result shows that age, educationand employment impact life insurance demand of household in Croatia while gender, marital status and number of family members do not have statistically significant influence.

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