International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Attitudes and Behaviors of Consumers toward Local Markets in the Badia Region of Jordan
Dr. Shaheen M. Alsirhan, Dr. Madalla A. Alibeli

The Badia region of Jordan is under a vicious cycle of poverty. One of the reasons behind this cycle is the Outflow of Bedouin communities’ assets to urban centers. This out-flow of assets reduces the communities’ savings, investment, productivity, output, and savings again respectively. Hence, the poverty cycle complete. This paper investigates the Bedouin consumers out-flow expenditure to urban centers. The consumers’ attitudes and behavior are investigated in four Bedouin communities. The results reveal that there is a significant positive association between market’s diversity and consumers’ satisfaction with that market. Also consumers’ spending ratio in the market is positively and significantly influenced by: his or her satisfaction, the awareness of the importance to spend locally for positive development outcomes, and by the belief in the importance of such spending behavior. This study reveals a significant positive association between the market’s diversity and the consumers’ spending ratio in that market.

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