International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Marketing of Women’s Argan Cooperatives: Challenges and Opportunities

Products containing argan is a lever for sustainable development in the Souss-Massa-Drâa region of Morocco. Indeed, the argan cooperatives have achieved positive results on social, economic and environmental levels in the region, particularly for women of rural origin. But behind this apparent success, there are difficulties that impede the achievement of the objectives of the cooperatives, namely the failure of management and marketing, the scarcity of the raw material and its high price, the existence of a fragmented market, and illiteracy of the majority of women who are members of a cooperative. Within the framework of our research, we focused on the marketing practices of these cooperatives on the basis of the data and information collected during a survey of these socio-economic organizations. The aim of our article is to highlight the role and potential impact of the adoption of management practices in line with the sustainable development on the community, the environment, the competitiveness and prosperity of women's argan cooperatives.

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