International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Impact of Information and Communication Technology (ICT) as a Key Factor of Tourism Development on the Role of Croatian Travel Agencies
Iris Mihajlovic

This paper seeks to understand the mission and the usage of ICT through its influence on the development of tourism subjects supply, especially intermediaries on tourism market. The occurrence of the phenomenon of tourism is the result of socio - economic conditions related to the development of technology and innovations. The first part of the paper gives an overview of the theoretical insights that complements the thesis on the role of technology in tourism, including its associated subjects that tech methods used in context of transformational change in their internal and external environment. The second part of this paper, based on the results of a survey that was conducted in the Croatian travel agencies, explores the role of technology in the business of travel agencies through the reviews of managers. Results of the research indicate the new trends in activities of travel agencies that influence the development tendencies of intermediaries.

Full Text: PDF