Cross-Cultural Values Comparison between Chinese and Sub-Saharan Africans
Jean Pierre MIAHOUAKANA MATONDO

Abstract
With a Sino-African trade growing at 40% a year and a steadily growing economy above 5% in Africa are challenging Chinese companies and individual Chinese businessmen to reassess broad stereotypes and globalization strategies in this continent. This paper reviews a comparative analysis of fundamental values and interpersonal relations between Chinese and Sub-Saharan Africans, and also their impact on the intercultural activities. It outlines differences and synergies amongst African and Chinese cultures. The study aims to introduce some important recommendations and factors, which may have an essential impact on Chinese companies operating in Sub-Saharan Africa. It provides in addition empirical insights of a set of values that may influence Chinese and Sub-Saharan Africans’ behaviours. New suggestions related to cross-cultural activities are reported to implement adequate human resource management policies within these companies. The paper includes implications for the development of new cross-cultural strategies and restructuration of the human resource policies.

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