Competition in Vietnamese E-Marketplace: A Case Study of Alibaba in Vietnam
Nguyen Thi Tuyet MAI, Nham Phong TUAN

Abstract
Since more and more Vietnamese enterprises have recognized the benefits of joining e-marketplaces, the competition among e-marketplaces in Vietnam is becoming stronger, especially the enrolment of the giant Alibaba has triggered the rush race in this field. This study emphasized on the e-commerce application and enrolment in e-marketplace of Vietnamese enterprises. In addition, taking Alibaba as a case study was to see from foreign investors view about opportunities and challenges. The study also explored the evaluation of Vietnamese e-marketplace members and staffs of Vietnamese e-marketplaces about the appearance of Alibaba in Vietnam. Based on the data analysis, some implications for practitioners were recommended.

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