International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Role of Information Technology in Media Industry
A Waseem Khattak, Muhammad Nasir, Dr. Khalid Sultan

At the dawn of a new era, vast expansion of human communication is profoundly influencing culture everywhere. Revolutionary technological changes are only part of what is happening. Which is unifying humanity and turning it into what is known as a global village. But it is changed in the concept of global room. Because recent decades also have witnessed remarkable developments in the technology of communicating. These includes both the rapid evolution of previously existing technologies and the emergence of new telecommunications and technologies, satellites, cable television, fiber optics, video cassettes, compacts disks, computerized image making and other computer and digital technology and much more else. Obliviously this is the age of information technology that information technology brought a revolution in the field of media industry also. The conventional mass media has been replaced by up to date most complicated and most sophisticated. Along with this technological advancement media industry growing fast and rapid. Information revolution had made the information process speedy and rapid, news and information can be sent in a flash to any corner of the world. When printing press was not invented that time newspapers were published in hand written shape. Today in this age of information technology the use of computer is the part media industry (Print, Broadcast, Electronic and Advertising Agency, News Agency and Films). Composing, printing, animation, diagrams, audio, video visuals, large data storage and centralized newspapers, magazines publishing is only possible through this advance system. Online newspaper editions are also possible through this rapid technology. In recent years, the explosion of new media --- particularly the Internet --- has caused new anxieties. Or to put a more McLuhanesque spin on it, the advent of the new digital media has brought the conditions of the old technologies into sharper relief, and made us suddenly conscious of our media environment in the confusion of the digital revolution.

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