International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Impact of Lexical Deviations in Pakistani English Newspapers on the Language of their Readers: A Gender-wise Analysis
Muhammad Uzair, Arshad Mahmood, Ubaidullah Khan

This study explores the impact of lexical innovations which have been regular feature of the Pakistani English newspapers on the readership of male and female genders. For this study, 473 participants were selected through stratified sampling. A questionnaire was administered to get demographic information of the participants which was followed by a written test to find lexical deviations in their language. The study found that female participants reflected greater lexical innovations in their language as compared to the male participants.

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