ADOLESCENTS VIEWS ON THE IMPACT OF TELEVISION MUSIC PROGRAMS IN THEIR CONSUMPTION BEHAVIOR1
Prof. Dr. Nesrin KALYONCU

ABSTRACT
In this survey has been researched the impact of television music programs on the consumption behaviors of adolescents in Turkey. Three fundamental points have been concentrated on in the article; these are consumption of TV music programs, impact of these programs on musical and non-musical/general consumption. The research samples consist of 110 adolescents between 13 and 16 selected by random sampling in Bolu province of Turkey. Survey data has been collected through a questionnaire composed of open and closed ended questions. According to the descriptive statistics of the data, the majority of the adolescents prefer music channels/televisions broadcasting popular music genres and clips. Roughly the half of the adolescents is influenced by TV music programs in terms of their musical consumptions. Music programs affect mostly the behaviors of adolescents such as ‘buying media for listening music’, ‘downloading audio tracks from internet’ and ‘buying CD/VCD/cassettes’. Furthermore, one third of adolescents are influenced by TV music programs in terms of their general consumptions. Music programs affect mostly the behaviors of adolescents within this context such as ‘hair styling’, ‘buying magazines’, ‘buying cloths’, ‘buying newspapers’, ‘buying products bearing images of singers/musicians’, and ‘buying accessories/jewels’. There have been significant differences among some consumption behaviors in terms of gender, location of residence and employments status of both parents, while no significant differences in terms of monthly income could be detected.

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