EMPIRICAL ANALYSIS OF ASSOCIATION OF RICE MARKETING FACTORS IN IGBEMO REGION, NIGERIA
Basorun, J. O.

Abstract
The distribution of rice in Igbemo region depends on the ability of the marketer to satisfy the complex web of purchases and sales by a diversity of household types. This study examines the complex linkages between factors that affect rice marketing in the region. Seventeen (17) markets were randomly selected in the study region in six (6) Local Government Areas (LGAs). Two hundred and ninety one (291) respondents were interviewed, constituting a total census of the local rice sellers in the selected markets. Using the Biserial Correlation test of the marketer’s variables, the study discovered strong relationships between marketer’s; (i) income, (ii) location, (iii) operational scope, (iv) mode of operation, (v) expenditure (vi) nature of marketing, (vii) level of availability of the rice, and (viii) price. Policy suggestions are offered based on research findings.

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