International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

 

Relational Corporate Social Responsibility: Public Relations Implications in Culturally Confucius China
Mudassar Hussain Shah, Xianhong Chen

Abstract
Confucius China evaluates corporations in the manner of rites and rituals beyond consideration of big mouthpiece of public relations. The organizations that behave in the manner of a good corporate citizen through fulfilling the ethical, legal, philanthropic and economic expectations of the society are behaving in accordance of Corporate Social Responsibility(Carroll, 1991).Corporate organizations which consider their public relations as corporate social responsibility during their operations, earn more reputation among the consumers in Confucius
China. The article discussing the process and similarities of public relations and corporate social responsibility in Confucius relational implication. The study develops an understanding of communication and image management program in China for corporate world, and will lead academicians for further research directions.

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