International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

 

Mobile Phone Revolution in Ghana’s Cocoa Industry
Kwaku Ofosu-Asare

Abstract
This paper focused on the use of mobile phone by cocoa farmers in the four leading cocoa producing regions in Ghana-Western, Ashanti, Brong Ahafo and Eastern. The study examined the use of mobile phones by cocoa farmers and benefits associated with their usage. The sample of study was 400 cocoa farmers randomly chosen from the study area. The qualitative method was used in collecting data because of the low educational background of respondents. It was found that a high proportion of cocoa farmers (61%) owned mobile phones which had contributed to an improvement in communication in cocoa growing communities and transformed cocoa farmers’ mode of production. The mobile phone was used by cocoa farmers to meet economic and social needs like arranging for inputs, sale of produce, sharing information and keeping in touch with friends and relations. As a result, cocoa farmers have been able to reduce their transport cost.

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