The Impact of Architecture in the Hospitality Industry: The Decision Choice in the Case of Cyprus Island
Giovanni Ruggieri, Koulla Orthodoxou

Abstract
In an increasingly competitive market, hospitality architecture design can be significant for tourism and destinations. This article addresses the role of hotel architecture in tourism destinations and the case of Cyprus Island. The tourist market is dominated by international groups and brands, which develop modern architecture and design for the hotels industry creating a new attraction based on architectural design. This paper examines the role of architecture in hospitality accommodation by considering the demand side. The survey was based on a questionnaire and applied multinomial regression models. The results show that hotel architecture impact can influence the selection of the destination for a visit in a way, but it is not the decisive criterion. A tourist destination choice depends on a bundle of factors, such as the location, budget, and facilities. Therefore, hotel architecture in Cyprus does not seem to influence the visitor's choice significantly. The building facilities and proximity to attractions are more critical factors for tourism on the island.

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